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Webinar: Business Planning for Agritourism Enterprises

December 14, 2023

Business planning is critical for any type of enterprise, and agritourism is no exception. Hosted by Vermont Fresh Network and University of Vermont Extension, this webinar covered key steps for business planning and introduced a new online tool. Presenters and panelists provided a general overview of business planning for agritourism, and shared resources and next steps. For farms in Vermont, we'll let you know how to receive one-on-one support and guidance for your agritourism business plan. We'll also discuss an online training series open to all that will take place in February and March for those who would like to develop a business plan this winter with guidance from Extension business planning experts.

Business Planning for Agritourism Enterprises


Zachary Smith, University of Vermont Extension

Kristen Brassard, Vermont Agency of Agriculture

Janet Steward, Greenfield Highland Beef/Shat Acres (Plainfield)


Lisa Chase, University of Vermont Extension

Presented On: Wednesday, Dec. 13, 2023

If you have trouble with the embedded video, the recording is also posted here.

Slides from the presentation are available here.

Below are links to additional information and resources mentioned by the presenters during the webinar:

University of Vermont Extension is hosting an additional webinar and a series of business planning sessions for agritourism enterprises in early 2024. Webinar registration is available here, and more information + registration for the planning sessions is available here.

This webinar series was produced by Vermont Fresh Network in partnership with the University of Vermont Extension. Funding for this webinar is provided through a grant awarded to the Vermont Fresh Network by Vermont Agency of Agriculture, Food and Markets and the Working Land Enterprise Board. Additionally, this material is based upon work supported by USDA/NIFA under Award Number 2021‐70027‐34693.

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