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Oct 31st Webinar: Using Events & Festivals to Build Your Food Business

October 16, 2018

Participating in events can be an important part of building a local food or beverage business - for both new and established brands. This webinar explores how to have a successful strategy for events and festivals. 

Using Events & Festivals to Build Your Food Business
Wednesday, Oct 31st, 12:00 - 1:00pm


Every year there are more festivals, fairs, trade shows, and other events where Vermont food producers get the opportunity to interact with the public. These events help build awareness of your product and increase your customer base. You can’t sign up for all of them, so how do you pick which ones to participate in? And then, how do you prepare for the big day?

During this webinar, we’ll be speaking with Mark Ray, co-owner of Stowe Cider and Whitney Lamy, Board President of the Vermont Specialty Food Association and founder of Castleton Crackers.  We’ll find out what it means to have a successful event.

In this webinar we'll cover:

  • How to choose which events to participate in

  • How the audience affects your event planning

  • Questions to ask and things to know before you commit

  • Planning for the big day

  • Tips on preparing for your first festival

  • Plus...time for your questions

Join us Wednesday, October 31st, from 12 - 1pm

There is no fee for participating, but please do register:

We will post a recording plus notes on this site, and on the Facebook event page, following the live webinar.

You may be prompted to use the Zoom app to join the meeting - it's a pretty simple one-click set up, but if you don't want to do that, try another browser (in theory you should have the option to join without an app)

If you have problems signing on during the webinar, check the Zoom help desk  or e-mail - we will monitor that account for questions (it's hard to answer the phone while you're hosting a webinar)

You can find recordings and notes from our past webinars in the "Webinar Resources" category of this blog. These webinars are free for everyone, but we sure don't mind if folks become VFN Members to help support this and other programming designed to strengthen our local food businesses.

Thank you to Flavor Plate for donating their time and effort to the design and co-development of our website.