Webinar: Stand Out in a Crowded MarketJune 21, 2018
Competition is part of having a business - and some fields are more crowded than others. How do you position your product and your company to stand out? In this webinar we pose the question to two Vermont craft breweries ahead of the Brewers' Festival. . . their experience can apply to many other Vermont foods.
How to Stand Out in a Crowded Market
Recorded: Wednesday, July 11th, 12:00 - 1:00 pm
Vermont has more breweries per capita than any other state. That's good economic news -- according to 2016 Estimates from the VT Brewers Association Vermont, our craft beer totals $376.7 Million in overall economic impact, including $126.7 million to tourism, and supports nearly 1,900 jobs. But with so much activity, how can each individual brewer increase and/or sustain market share?
For this webinar, we've invited two Vermont breweries to talk about how they think about positioning marketing their beers. We'll be speaking with someone from Long Trail Brewing Company as well as with a growing Vermont brewer with a smaller distribution area. These same strategies and techniques can be utilized by any other business, with perhaps a few tweaks depending on your market.
During this webinar we covered:
Branding and positioning
Messaging & Communication channels
Recorded on Wednesday, July 11, 2018, Noon - 1 pm.
You can find recordings and notes from our past webinars in the "Webinar Resources" category of this blog. These webinars are free for everyone, but we sure don't mind if folks become VFN Members to help support this and other programming designed to strengthen our local food businesses.